With Facebook apparently driving the value of brands by €6 billion across Europe in 2011 its not hard to see why every brand under the sun is hell bent on boosting its tally of Likes. However, there are still a … Continue reading
The most pivotal point in the US ad industry calendar is almost upon us, and as the players take up their positions on the field at Lucas Oil Stadium in Indianapolis for Super Bowl XLVI brands will once again be … Continue reading
As the first month of 2012 draws to a close the predictions of self proclaimed media futurists and trend analysts are still rattling round our head. The trends that tend to stick though are the ones that have been around … Continue reading
The city is a place teaming with activity – as my Tube journey to work this morning is unfortunately testament to. More people globally are now living in cities than the country for the first time in history; there are … Continue reading
The last few years have seen a rapid influx in the number of pop-up stores and experiences as marketers seek to package up the essence of their brand into everything from shipping crates to cardboard boxes. However, with pop-ups becoming … Continue reading
As we tentatively step into 2012, we find ourselves on the threshold of a bumper year when it comes to entertainment and cultural activity. If it’s all a bit too much to take in with an expanded post Xmas waistline … Continue reading
Following a trend across 2011, brands will continue to push forward with promotions that enable consumers to personalise their experience of a brand and its products as they look to drive deeper engagement. Whether it’s Bacardi turning over experiential event … Continue reading
Another seven days have whizzed past in a flurry of activity over at FRUKT’s London offices. Notable marketing promotions that have grabbed our attention this week include, the creation of multi-language promotional music tracks, taggable retail sound installations, projection map … Continue reading
Ever wanted to be in two places at the same time? Well now you can, with a little technological help. Recently, talk in the FRUKT offices turned to the 10th anniversary of Gorillaz. We’ve been avidly following Damon Albarn’s innovative … Continue reading
The music video landscape has been getting a financial leg up from brands for a number of years now, and the use of video as a platform for companies to showcase their products in front of an artist’s lucrative fan … Continue reading
Fashion and music have always been intrinsically linked throughout history, working in tandem to define cultures, genres and trends the world over. However, music is now becoming more than an accompanying in store soundtrack and finding root within the very … Continue reading
