Usually the chattering, excited and snaking queue outside Islington’s Union Chapel are waiting in anticipation for a one off performance by a favourite band. Having been to numerous showcases there over the years, I love the dappled light through the … Continue reading
We’ve been big fan of ARG (alternate reality gaming) over here at FRUKT for a while now, from the early days of ‘Can You See Me Now?’ and ‘I Love Bees’ right up to more recent branded versions of the … Continue reading
With 285 million visually impaired people on the planet, the eyewear business is by no means underrepresented when it comes to music. Whether its Buddy Holly (an artist that “made it OK to wear glasses” according to John Lennon), Elton … Continue reading
We rubbed (big muscly) shoulders with legends of the sporting world, such as Michael Johnson, Martin Bayfield, Denise Lewis, Jamie Oliver and – erm – Keith Lemon on Wednesday night at the Sport Industry Awards 2012. Our new brethren over … Continue reading
FRUKT will once again be heading out to Music Matters, the influential Asia Pacific conference that gathers together key players in the global music industry to discuss the entire value chain of the music business. Over the past seven years, … Continue reading
We’ve noticed a burgeoning trend towards invisible/hidden marketing recently, as brands look to side step the obvious by encouraging consumers to do a double take. We’ve had invisible chairs promoting KLM airlines, the invisible car courtesy of BMW, and Nivea … Continue reading
FRUKT were down at the Udderbelly Festival at the Southbank last night to check out this summer’s activity. We caught sight of an interesting performance from The Vocal Orchestra, an a cappella group of beat boxers and singers assembled by … Continue reading
Here at FRUKT we have a passion for music, and when we hear bands or DJs we are really blown away by, we often invite them in to our London office to play intimate sets for us. Previous artists to … Continue reading
FRUKT’s Trends Editor, Giles Fitzgerald, and Creative Planner, Flora Page, spent yesterday afternoon in a packed out Purcell Room auditorium at London’s Southbank for the ‘World’s Collide’ seminar, hosted by the APG (Account Planning Group) in association with the Marketing … Continue reading
FRUKT has teamed up with the Music Matters conference in Singapore to take a look at key music and brand partnerships in the Asia Pacific region. Download our ‘Exclusive Brands And Music Asia Insight Report’, showcasing a wide variety of … Continue reading
FRUKT’s inaugural Book Club met yesterday lunchtime to ponder over Harper Lee’s Pulitzer Prize-winning and modern classic ‘To Kill A Mockingbird’. Things were kicked off in true FRUKT style – in the happy medium of a quiz! Did you know … Continue reading
