As we tentatively step into 2012, we find ourselves on the threshold of a bumper year when it comes to entertainment and cultural activity. If it’s all a bit too much to take in with an expanded post Xmas waistline … Continue reading
Following a trend across 2011, brands will continue to push forward with promotions that enable consumers to personalise their experience of a brand and its products as they look to drive deeper engagement. Whether it’s Bacardi turning over experiential event … Continue reading
Kickstarting creative projects Last Thursday night saw the World Premiere of Girlwalk, a 70 Minute long music video supporting the launch of a new mix album from mash-up DJ, Girl Talk. The entire film was funded through pledges via Kickstarter … Continue reading
As part of Gaymers’ experiential activity last year FRUKT recruited a fledgling band to play the role of The Cider Choir. As the name suggests, their remit was to serve as the cider brand’s in house band – tasked with … Continue reading
With holiday shopping now in full swing, music once again is cementing its place amongst the seasonal ad campaigns, from John Lewis’ reworking of a Smiths classic by Slow Moving Millie (pictured) to Coca-Cola’s tie up with Natasha Bedingfield. If … Continue reading
Jack Horner and Chris Johns have been out hustling with some old and new friends on the ground in NYC. Here’s the low down… + Inspired by Dre and Bobby from Access, the multi-cultural marketing agency, super smart gentleman with … Continue reading
Another seven days have whizzed past in a flurry of activity over at FRUKT’s London offices. Notable marketing promotions that have grabbed our attention this week include, the creation of multi-language promotional music tracks, taggable retail sound installations, projection map … Continue reading
Ever wanted to be in two places at the same time? Well now you can, with a little technological help. Recently, talk in the FRUKT offices turned to the 10th anniversary of Gorillaz. We’ve been avidly following Damon Albarn’s innovative … Continue reading
What a night. Just look at all the smiles. To launch our latest festival research and to celebrate another cracking year of music festivals, FRUKT, with partners Spotify and Festival Republic, threw a festival themed bash at the Borderline on … Continue reading
The music video landscape has been getting a financial leg up from brands for a number of years now, and the use of video as a platform for companies to showcase their products in front of an artist’s lucrative fan … Continue reading
Fashion and music have always been intrinsically linked throughout history, working in tandem to define cultures, genres and trends the world over. However, music is now becoming more than an accompanying in store soundtrack and finding root within the very … Continue reading
