BUSINESS CHALLENGE

FRUKT have been involved with Nokia since the beginning of their journey into music and entertainment. Over the last 5 years, we have worked on a range of different projects, some small, some big and some enormous - on a local level as well as globally. 

SOLUTION

We built Nokia’s first ever digital music store and conceived, developed and built Nokia Music Recommenders – a global human-sourced digital music discovery service. We developed Comes With Music to connect passion rich, time poor 30 somethings with music discoveries they could share, to launch the N91 model.

• Created branded film content (including a movie with Wim Wenders (Buena Vista Social Club))
• Created branded audio content (including the tunetourist podcast which was consistently in the iTunes charts)
• Cleared music for a range of TV ad campaigns (alongside W&K, JWT and R/GA)
• Run digital marketing campaigns focusing on retention and recruitment to the Comes With Music service
• Managed and marketed OVI social media platforms involving over 100 different artists
• Signed over 3,000 rights deals for Nokia
• Conceived, brokered and managed endorsement deals with major talent (including David Bowie)
• Developed sponsorship strategies within music and entertainment
• Developed seeding programs for trade and consumer influences 

RESULTS

We are proud to have ignited and facilitated Nokia's global commitment to music, shifting perceptions away from Nokia being seen as a technology company to becoming an essential lifestyle and services brand.