Gaymers Music Platform 2010
Take a look at these. We think our work does most of the talking.
BUSINESS CHALLENGE
Having launched as a "me too" Cider brand with a loose alignment with music, Gaymers needed to evaluate and define their positioning, in particular their involvement in music, and develop a unique proposition to drive sales. They then needed to implement a campaign strategy to bring that proposition to life.
SOLUTION
We undertook a full audit and evaluation of the existing brand strategy and activity in the music space.
Using our findings as the foundation, we then developed their brand and music strategy for 2010, and implemented full campaign activation plans. This included:
- Creation of a new Brand Identity
- Talent & Rights negotiation
- Sponsorship strategy
- An interactive brand experience at festivals throughout the UK – ‘Lost In The Orchard’.
- Online campaign amplification through social networks, app development etc.
RESULTS
- Cider sales up by 45%
- Profits up by more than 45% (indicating higher direct ROI through sales)
- Digital fan base increased by over 100%
- Huge footfall to Gaymers Experience at festivals – up 75% on previous year
- Great reaction from promoters who understand the commercial value in having engaging brand partners improving the overall festival experience.